Sunday, April 21, 2013

BlackBerry Z10 already responsible for 5.3% of all North American BlackBerry traffic


After a product launches, the one thing everyone wants to know is how many people are using it. With the Z10, it's pretty much the same thing. Today, online ad networker Chikita's research division has published some interesting numbers that could indicate a good acceptance of BlackBerry 10 in North America.

According to Chikita Insights, the BlackBerry Z10 is responsible for 5.3% of all North American BlackBerry traffic. The chart above shows the dates of the AT&T, T-Mobile and Verizon launches and how after each launch, the percentage of web traffic from the Z10 has gone up.

Now, this may sound like a low percentage, but when you compare these numbers to the iPhone 5's within the same time frame after its launch, it can be considered a pretty good sign for the Z10.

The iPhone 5 shattered sales records, according to many, but it had only reached 12% of Apple's mobile traffic in the same period of time as this Z10 sample.

Even more encouraging is the fact that many speculate, and reasonably so, that the average customer is more likely to adopt the Q10 instead of the Z10, and that with that possibility, BlackBerry's biggest sales push is still yet to come. The QWERTY keyboard addicts that simply do not want to let their physical keys go may give BlackBerry Q10 the biggest bump in web traffic. Like with the Z10, only time will tell.

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